Cookies Policy

Who we are and scope

This Policy applies to the online service made available on the Site and to any device you use to access it. When we say “we,” “us,” or “our,” we mean the operator responsible for managing the Site and choosing which cookies are deployed here. References to “you” or “your” mean any visitor, registered user, or customer who interacts with the Site.

The Policy covers cookies set by us (first-party) and by selected partners (third-party) that provide measurement, personalization, and marketing services. It explains why the cookies exist, how long they last, and the choices available to you under the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR). If anything here conflicts with notices inside the consent banner, the banner’s granular descriptions should be treated as the most current implementation detail.

What cookies are

Cookies are text files that store identifiers and small fragments of information. Similar technologies may also be used, including local storage, session storage, SDKs in mobile contexts, and tracking pixels that load when a page or email is viewed. Cookies can be session-based, which clear when you close your browser, or persistent, which remain until a set expiry. They enable strictly necessary functions like page navigation and security, as well as optional functions such as remembering preferences, understanding aggregated usage, or tailoring ads. Cookies typically do not identify you directly, but some information can become personal data when combined with other elements. In those cases, we treat it in line with our privacy standards and applicable law.

Types of cookies and purposes

We categorize cookies to help you make informed choices in the consent banner.

• Strictly necessary: Enable core functions such as page loading, login, fraud prevention, and payment flows. These cannot be switched off via the banner because the Site would not work properly without them.
• Functional: Remember choices like region, language, odds format, or interface settings so pages render the way you selected.
• Analytics: Collect aggregated, pseudonymized data about visits, events, loading errors, and feature engagement so we can improve performance and reliability.
• Advertising: Help deliver, limit, and measure ads, build audiences, and understand whether marketing reached the right groups across websites and apps.

The consent banner shows live examples, typical durations, and whether a cookie is first-party or placed by a partner acting as a separate controller or our processor.

Legal basis and consent

For strictly necessary cookies, our legal basis is legitimate interests in operating the Site, securing the service, and fulfilling features you request. For all other categories, the legal basis is your consent. You can grant or refuse consent per category, and you can change your mind at any time without affecting the lawfulness of processing before withdrawal. Where a partner acts as a separate controller for advertising or analytics, they rely on your consent gathered through our banner. We maintain records of the consent choices you make, including the timestamp, categories granted, and any subsequent updates, to demonstrate compliance under UK GDPR and PECR.

Managing cookies

You control cookies through the consent banner and your browser. The banner appears on your first visit and whenever our cookie set changes in a material way. It lets you accept all, reject all non-essential categories, or customize selection per category.

• Use the “Manage cookies” or similar link in the footer to revisit your settings.
• Adjust browser settings to block or delete cookies; instructions are available in the help pages for major browsers.
• Consider private browsing modes if you prefer session-only storage.
• For interest-based advertising, industry tools such as YourOnlineChoices and device OS settings can help manage ads at a broader level.

Changes you make in the banner take effect for this Site. Browser-level changes may affect all sites and can impact functionality if necessary cookies are restricted.

Analytics

Analytics cookies help us understand how the Site performs so we can prioritize fixes and improvements. Typical data points include pages visited, time on page, approximate geography derived from IP at a coarse level, device type, and events like clicks or error codes. We configure analytics to use pseudonymous identifiers and avoid collecting data that is not needed for measurement. Where available, features such as IP masking or truncation are enabled, and data retention windows are kept to a proportionate period that lets us compare trends while minimizing long-term storage. Reports are aggregated, and we do not use analytics data to single out individuals for decisions with legal or significant effects. You can opt out of analytics at any time in the banner; once withdrawn, subsequent page views will not be tagged with analytics identifiers, aside from a consent cookie that remembers your choice.

Advertising and third parties

Advertising cookies may be set by our partners to build audiences, prevent repeated ads, measure reach, and understand conversions after you engage with an ad. These technologies can track activity across sites and combine information with other sources to infer interests, which is why they are disabled by default until you consent. If you opt in, partners may process your data as independent controllers under their own privacy notices; their names and links appear in the banner when applicable. You can withdraw consent in the banner, after which new advertising cookies will not be set, and existing ones may be removed by your browser on its next cleanup cycle. Because third-party cookies are controlled by the issuing domain, full removal might require using the browser’s deletion tools or the partner’s opt-out pages.

Retention and expiry

Each cookie has a defined lifespan. Session cookies end when you close the browser. Persistent cookies typically last from a few hours to two years, depending on their purpose and your settings. Necessary cookies often have shorter, rotating expiries designed for security and load balancing. Analytics may retain aggregated reports for longer than the underlying identifiers, which are deleted or de-identified on a schedule set in the analytics platform. Advertising identifiers honor the durations set by partners and your consent status. The banner lists representative durations for currently active cookies. If you clear cookies at the browser level or use a different device or browser, your previous preferences will not carry over and you will be prompted again.

International transfers

Some partners operate infrastructure outside the UK. When personal data tied to cookies is transferred internationally, appropriate safeguards are used, such as the UK International Data Transfer Addendum or other recognized transfer tools. Contractual commitments require recipients to protect data to standards comparable to those applied in the UK. Where local laws could affect those protections, we assess the risk and, where necessary, implement additional measures like encryption in transit, strict access controls, and data minimization. You can review partner privacy notices via the links shown in the consent banner to understand their transfer mechanisms and points of contact.

Updates to this Policy

Cookie technology and the partners we use can change as we add features, improve performance, or adjust our marketing stack. We will update the banner and this Policy to reflect material changes, and your consent will be refreshed when categories, purposes, or partners change in a way that requires new permission. Historic versions are kept internally to demonstrate compliance.